The Cycle of Fashion

The Cycle of Fashion

Fashion is fuelled by conversion. Designers continually persuade the public that their new ideas, however shocking they may seem, are in fact everything that a stylish wardrobe requires. Next season, the same designers convince everyone to give up their allegiance to such out-modish designs and embrace instead the innovative visual trends of the latest collections. The same garments are successively dubbed 'outlandish', 'in fashion' and 'out-dated' according to the apparent vagaries of prevailing fashionable sensibilities. Are we really duped by such duplicity? Or are we willing participants in the cycle of fashion? And perhaps more significantly, what relevance does the cycle have today in Western society's culture of mass consumerism?

The idea that fashion in dress follows a cyclical phase structure is not new. The sociologist, Quentin Bell made such an observation over fifty years ago in his book, On Human Finery. Moreover, his observation was based on accumulated evidence of an uninterrupted cyclical flow in dress change in Western society since at least the thirteenth century.

The sociologist, Ingrid Brenninkmeyer describes this flow by comparing it to the rolling of waves in the sea. As one fashion gains popularity, crests and dissipates, another stylistic wave is already forming behind it. Further extensions of this metaphor liken different stylistic features to variations in the waves themselves. For example, just as different wave patt.

The Role of Fashion Promotion Within the Fashion Industry

I am going to write about what the role of fashion promotion is within the fashion industry and discuss how it might develop in the next five years. To do this I shall review what fashion promotion is by defining it and finding out how, when and where it started. To understand what fashion promotion really is in a contemporary context I shall broadly look at how it is used and what many forms it has taken since the beginning up until the present day.

To look at how fashion promotion may develop in the next five years I shall analyse and critique specific examples in more detail, such as finding out how these specific types of fashion promotions are used, by whom and for what purposes. I shall discuss the benefits and shortcomings and compare and contrast the examples to extract the implications of their usage. It is difficult to predict fashion's future but researching its history and development, identifying reasons why and how things have happened to make it what it is today, and analysing the pace at which it is devel.

Having a Career in Fashion Design

The fashion design career, has recently emerged as one of the most popular and competitive among young people. Those who actually succeed in design have a very individualistic personal style and don’t follow trends set by others. Having fashion design as your profession sometimes allows you to meet glamorous people. It can also put you in charge of what is in and out when it comes to clothing through ramp shows and fashion write-ups. Most designers have a great social status, and are accepted by everyone. However, There are many aspects which may or may not help you choose it as your career.

Many talented individuals are attracted to careers as designers. Those with little or no education, as well as those who lack perseverance, will find it difficult to establish and maintain a career in fashion design. There were over 16,000 people employed in this field in 2003 and demand will stay strong for designers because of our consumer culture is always wanting new styles and fashions. The employment is expected to grow fast through the year 2010 and some designers will need to be replaced as they retire, leaving more jobs available. Although, these jobs are only available in large cities such as New York or Los Angeles.

Fashion designers don’t work on commission so they do earn wages.

Fashion Trends in the Fifties

“It was different in the USA, where wartime restrictions had been quickly removed, and where the new ‘consumer society’ was forging ahead – helped by new developments such as the start of the credit card system in 1950. But these differing conditions produced a similar effect on fashion both in Europe and America – a tendency to prefer the safe and normal, a veering away from the radical and extreme. ‘Normal’ felt good, especially with the memory of the war still so fresh in many people’s minds” (Baker 6). Fashion is an important aspect to people’s lives, and is influenced by various parts of society. Sometimes there are practical reasons behind certain fashion trends, but there are some trends that have no apparent origin or purpose. Fashion can also influence other parts of popular or high culture, including music.

Exploring Social Patterns in the Renaissance Through Fashion

Fashion reflects the attitudes of a society more than any other art form. Like art, fashion is a material record of the ideals that swayed the nations at the time of their creation. Through examining the styles, and tastes of a particular era, we can realize where the interests and priorities of a time lie. As Frank Parsons wrote in his 1920 study, The Psychology of Dress, "There is surly no better field in which to trace the devious paths of human thought than in that of clothes, where man has ever given free play to self expression, in a way which, thought not always a credit to his intelligence, is yet quite true to his innermost self, whether he will acknowledge it or not." Through, tracing and analyzing, side by side, art and fashion, and the effects that one had on the other and society, we can understand the ideals, and interests of European culture, here, through the Renaissance.

Fashion evolution through the years

Who didn’t have been heard something about the most representative eras of the fashion, like 50s, hippie’s age, disco fever, or grunge? All these ideologies had been make an important change through the time. There exists a great evolution through the fashion of the 40s to the 90s, and it involves different ideologies, dress trends, shoes and hairstyles. I’m going to mention only the most representative eras of the fashion that marks a significant change in our culture, and that made history.

The 40s were the era of feminine glamour in fashion. Women used to use long elegant dresses and hats of every shape and size. All that things were fashionable. The most popular colors were the dark conservative ones.