ceremony. Colour, style and ceremonial importance of the gown can depend on the religion and culture of the wedding participants.
Western culture
Weddings performed during and immediately following the Middle Ages were often more than just a union between two people. They could be a union between two families, two businesses or even two countries. Many weddings were more a matter of politics than love, particularly among the nobility and the higher social classes. Brides were therefore expected to dress in a manner that cast their families in the most favorable light, for they were not representing only themselves during the ceremony. Brides from wealthy families often wore rich colors and exclusive fabrics. It was common to see them wearing bold colors and layers of furs, velvet and silk.
Over the centuries, brides continued to dress in a manner befitting their social status—always in the height of fashion, with the richest, boldest materials money could buy. The poorest of brides wore their best church dress on their wedding day. The amount of material a wedding dress contained also was a reflection of the bride's social standing and indicated the extent of the family's wealth to wedding guests. Today, there are wedding dresses available in all price ranges, and Western traditions have loosened up to include a rainbow of colors and variety of lengths, which are now considered acceptable. Women may purchase ready-made gowns, wear a family heirloom, or they may choose to have a dressmaker create one for her. In addition, today many bridal salons have samples of wedding gowns in their stores where the bride selects a certain style and orders one to be made to fit.
Wedding dresses have traditionally been based on the popular styles of the day. For example, in the 1920s, wedding dresses were typically short in the front with a longer train in the back and were worn with cloche-style wedding veils. This tendency to follow current fashions continued until the late 1940s, when it became popular to revert to long, full-skirted designs reminiscent of the Victorian era. Although there has always been a style that dominates the bridal market for a time, and then shifts with the changes in fashion, a growing number of modern brides are not choosing to follow these trends. This is due in large part to non-traditional and non-first-time weddings, and women who are marrying later in life.
Eastern culture
Many wedding dresses in China, India (wedding sari) and Vietnam (in the traditional form of the Ao dai) are colored red, the traditional color of good luck and auspiciousness. Nowadays, many women choose other colors besides red. In modern Chinese weddings, the bride may opt for Western dresses of any color, and later don traditional costume for the official tea ceremony.
South Indian weddings traditionally use red or gold-colored saris.[citation needed] Indian brides in Western countries often wear the sari at the wedding ceremony and change into traditional Indian wear afterwards (lehnga, choli, etc.).
In Japan, brides will often wear three or more dresses throughout the ceremony and subsequent celebrations with a traditional kimono, white and colour dress combination being popular. The Javanese people of Indonesia wear a kebaya, a traditional kind of blouse, along with batik.
In the Philippines, variations of the Baro't saya are considered to be wedding attire for women, along with the Barong Tagalog for men.
Native American culture
The indigenous peoples of the Americas have varying traditions related to weddings and thus wedding dresses. A Hopi bride traditionally would have her garments woven by the groom and any men in the village who wished to participate. The garments consisted of a large belt, two all-white wedding robes, a white wedding robe with red stripes at top and bottom, white buckskin leggings and moccasins, a string for tying the hair, and a reed mat in which to wrap the outfit. This outfit also would serve as a shroud, since these garments would be necessary for the trip through the underworld. A Pueblo bride wore a cotton garment tied above the right shoulder, secured with a belt around the waist. In the traditions of the Delaware, a bride would wear a knee-length skirt of deerskin and a band of wampum beads around her forehead. Except for fine beads or shell necklaces, the body would be bare from the waist up. If it were a winter wedding, she would wear deerskin leggings and moccasins and a robe of turkey feathers. Her face would be painted with white, red and yellow clay. The tribes of Northern California (which include the Klamath, the Modoc and the Yurok) had a traditional bridal dress woven in symbolic colors: white for the east, blue for the south, yellow (orange) for the west; and black for the north. Turquoise and silver jewelry were worn by both the bride and the groom in addition to a silver concho belt. Jewelry was considered a shield against evils including hunger, poverty and bad luck.
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